The goal of a great affiliate landing page isn’t just to drive clicks to your affiliate offer.

You want to attract an audience that’s ready to buy, trusts your recommendations, and spends more than the minimum. From there, the copy, images, and layout all play a key role in priming visitors for a conversion.

An affiliate landing page is a page on your website where you send traffic with the goal of driving your visitor to click and convert on an affiliate offer. Traffic to your landing page could come from organic search, social media, email newsletters, paid advertising, or numerous other sources.

Your affiliate landing page itself can take the form of an optimized blog post (such as a product review or product roundup) or a dedicated landing page, created for a single campaign. You can build them in WordPress with built-in blocks, or using a landing page builder.